Lincoln Student Celebrates with Winning Design

Sophie Adams (21), a third-year graphic design student from the University of Lincoln, has
been crowned the winner of a competition to design a new logo for the Lincoln Business
Club.

Six third-year students entered the competition and on Friday the club’s members were invited to
chose their favourite design from the two which had been shortlisted by the club’s committee.
Following the expansion of the club, which now has over 650 members, and incorporation of a new
committee the Lincoln Business Club felt it was time to bring the organisation more up to date with
a new logo and website.

Committee member Andy Clayton explained: “Whilst discussing the rebranding of the club several
committee members came up with the idea of launching a competition in conjunction with the
University of Lincoln to enable their third-year graphic design students to show off their creative
talents.

“The students were asked to create a logo which best reflected the club as modern, professional
and approachable, with a simple yet eye-catching design. We were very impressed by the
standard of all the entries we received but on the day it was a unanimous decision and Sophie’s logo won over 80 per cent of the votes.”
Sophie’s simple, contemporary design consisted of a ring made up of purple circles which passes
through the organisation’s boldly printed name.

“My design symbolises the various businesses coming together through Lincoln Business Club,”
explained Sophie who is from Folkestone, Kent.

“These circles can also be seen as looking down on people in a meeting seated around a round
table and coming together. Circles are also known for symbolising something being whole and
joining as one – an ideal very much associated with Lincoln Business Club.”

Following the creation of the logo, Sophie also had to show how it would look on the Lincoln
Business Club website and stationery, as the design will be used on the new website, social media
pages, business cards, letterheads and exhibition banners.

The next Lincoln Business Club meeting will be the AGM on Friday 29th July at 7am at
Lincoln City FC. As well as the holding the annual elections, the club will present cheques
for £150 each to Candles, a Lincoln-based cancer charity, and the British Heart Foundation.